Sunday, October 30, 2011

What You Can’t See Can Hurt You

Keep a dirty office and suffer woes that extend beyond those you might imagine. Sure, your productivity will take a hit. Your reputation might, too. But did you know an unkempt workspace could also make you ill?

So confirms a recent study out of the UK that warns that people who work in offices that are not kept to a hygienic standard put themselves at risk of picking up viruses from their surroundings that could land them in a sick bed.

The news is particularly relevant at this time of year, as the world hunkers down for the usual onslaught of cold-and-flu-season-induced illness, and the inevitable spate of absence that follows.

The study found that office-thriving creepy-crawlies occupy carpets, desk surfaces, phones, computer screens and almost two-thirds of computer keyboards—some in such numbers that mould had formed underneath.

Concerned office workers might adopt some strategies to combat this bacteria-strewn reality. Some suggestions:

• Introduce systems to the workplace that pick up where your cleaning service leaves off. Colour-coding cloths, for example—red for sensitive areas like the washroom, green for general-purpose cleaning and blue for glass—sets the stage for improved health at the office.

• Remember that germs are spread by hand contact. Take care that light switches, door handles and phones are being cleaned regularly.

• Hire a cleaning firm you can trust. A dependable, dedicated service with a reputation for attention to detail and an appreciation for the role it plays in fending off health risks among office workers is worth its weight in gold. Ask your cleaner whether they bring cloths from other jobs into the facility, or if they can assure you that only dedicated cloths are employed on your site.

Monday, October 17, 2011

Chaotic House = Chaotic Mind

You know the feeling. Lunchtime was going along swimmingly—and then you spilled a glob of ketchup on your shirt. It was just a fleck, really, on the left sleeve, just above the cuff. Not enough for anyone to notice, surely. Easily enough mopped up. No biggie. But the offending condiment is more than just the legacy of an overzealous burger-to-mouth transfer. It’s a blemish on your mental state; a scarlet-hued impediment to your spotless mind.

A stain on your brain.

That our physical surroundings have a critical role to play in our mental states is a fact. Aren’t convinced? Just flip on an episode of Hoarders and get an eyeful of the colourful characters whose desperate attempts to make up for all manner of psychological shortcomings amount to a living room filled with stuff. These folks ain’t poster children for mental stability.

A cluttered, unclean room, house or office, say the academics with an eye on the scene, can contribute dramatically to feelings of unhappiness, anxiety and depression for the folks living in their midst. These are the procrastinators, the underachievers, the overwhelmed.

But renew their physical surroundings with a thorough sweep and polish and find these same souls utterly transformed. Having gained a sense of order in one part of their lives, they feel eminently better armed to tackle everything else. Suddenly, the impossible seems markedly less so. Insurmountable worries lower a lifeline. Lemon-scented light appears on the horizon.

A clean house, as it turns out, is about an awful lot more than just a clean house.

Visit for further cleaning tips.

Tuesday, September 13, 2011

Seven Reasons to say no to new business

Seven reasons to say no to new business

11 September, 2011
By Debbie Bermont

If your company is dependent on larger sales from fewer customers, then you could put yourself at financial risk by taking on the wrong customer. One of the most common mistakes business owners make is to accept money from anyone who is willing to pay for their product or service -- even if the customer is not the ideal fit for their business. Whether you're a startup or a large corporation, taking on a new customer who doesn't match your ideal customer profile can be a big mistake. Here are seven situations that indicate you should say no to new business. If you don't heed this advice on when you should turn down new business you will be in serious danger of having a database of customers that can take your business into bankruptcy.

#1: Your gut instinct says no.

This reason is at the top of the list. Your gut instinct or intuition is the most powerful weapon you own that is always correct & even if it isn't always a logical thought. You should never ignore a nagging feeling something isn't right. When you hear that little voice inside telling you to turn away the new business you should follow it or you could regret your decision later.

Here's a common scenario that raises the gut instinct red flag. You're sitting in a new business meeting and everything on the surface seems to be going well but you can't ignore a sinking feeling in the pit of your stomach. You can't put your finger on it but you know something just isn't right and you feel you're not seeing the whole truth. Then your head gets in the way. Your rational voice talks you out of those feelings and instead you dismiss your instincts as ridiculous so you take on the new customer. Ultimately that customer doesn't pay their bills or makes unreasonable demands which take away any profits you could make on the deal. You then realize you should have listened to your original gut instinct.

Sometimes there doesn't have to even be a logical explanation why you don't trust the situation. Just remember that if you get that inner message don't let financial greed talk you out of your first impression. Whether you're a business owner, a sales professional, or a corporate executive, your gut instinct is the best resource you have. Listen to it at all times.

#2: The customer does not appreciate the value of what you offer.

While some people make decisions based upon price, the most profitable business for your company will be from customers who appreciate thevalue of what you offer. Value could include your expertise, credibility, service, knowledge, reliability, and guarantee. Anybody who selects your company based on price alone views you as a commodity, not a valued service. A disloyal customer who is more concerned with price rather than value will switch very readily to any competitor who will undercut your price. Your chances are greatly diminished for repeat business from a customer who doesn't appreciate the value of your products or services.

#3: The customer expects you to invest time and resources into pursuing their business without any financial commitment on their end.

Anyone who is just shopping around and is looking for free advice is not going to be a good customer. You should determine how much time and energy you are willing to spend for free before you ask the prospect to make a commitment. Giving away products or services for free before the prospect makes any financial commitment diminishes the value of your company. It also raises the level of what they expect you to deliver beyond what you would normally offer for a specific price because they have already received something from you for free.

#4: The customer does not treat you in a courteous or professional manner.

Profitable business is based on strong relationships between you and your customer. This doesn't mean your customer has to be your best friend, but in essence your best customers will be those who respect and value your professionalism. Anybody who constantly questions your recommendations, nit-picks at your pricing, or questions your credibility or judgment, is not interested in developing a long term relationship with your business. There is no opportunity for trust here. Your business is being viewed as a commodity and the customer is clearly showing they do not value your business or want to establish a long-term relationship.

#5: The customer asks for products or services you don't provide.

There are times when someone will approach your business for products and services you already provide and will also request additional products or services you don't already provide. They value your relationship and ask you if you would be willing to venture out into new opportunities. If this new opportunity is a stretch on your capital resources or your existing operational structure, or it is not congruent with the mission of your company, it is best to decline this business. Before you instantly accept a new challenge and opportunity make sure it will not stretch your resources and develop into more headaches than successes for your company.

#6: The customer's requests are too large for your operation.

If a company approaches you to provide something that stretches beyond your current capabilities to produce, consider the cost to expand your operations versus the profit potential. Take into account any new capital expenditures, additional employees, training expenses, material costs, and the opportunity costs of other business lost while you are meeting the needs of this new customer. Controlled growth for your company is more manageable and typically more profitable than a large increase in business within a short time frame if you are not currently set up to manage that quick growth.

#7: The customer does not share the same values as you. The right customer for you is someone who shares your values. It will be very apparent by the manner in which the customer treats you if you share common values. Don't lose sight of your company's mission and values even if it means turning down potential business. When you compromise your values to pick up new business it will not result in profitable business for your company in the long run.

© Source Communications 2011

Debbie Bermont is president of Source Communications, a marketing consulting firm. Debbie is a leading expert on helping businesses reduce their marketing costs and accelerating their sales growth. For more information go to or call (619) 291-6951.

Monday, April 18, 2011

Speaking the Language of Success - Clean4Me

Clean4me was featured in Metro News across Canada on April 18th, 2011

Amanda Collucci started a cleaning service business in 2007 and was quickly became a phenomenal success. Now she is calling the shots and inspiring others to follow her lead through franchising her cleaning business concept.

Read the full Metro News interview with Amanda Collucci:

Friday, November 19, 2010

Clean4Me to Sponsor CTV Toy Mountain Drive

For Immediate Press Release

Markham, Ontario

November 17th, 2010

Clean4Me Inc. is proud to announce its participation as Corporate Sponsor for the 2010 Toy Mountain Drive hosted by CTV.

“Clean4Me’s house cleaning service is about helping families to improve their quality of life. The Toy Mountain Drive Campaign is about making children’s dreams come true.” said Amanda Collucci, Founder and CEO of Clean4Me Inc.

No child should wake up on Christmas morning without a toy. This is where your Toy Mountain Drive Campaign donations make a difference.

“Donating toys to Toronto families in need is so meaningful and it is important to share our spirit of giving with the community during the holiday season,” said Amanda. “The Toy Mountain Drive Campaign is a great avenue for that.”

How can I help?

Simply buy a new toy (unwrapped) and drop it off at the Clean4Me office location at 110 Riviera Drive, Unit 1, Markham, Ontario, L3R 5M1 before December 23rd.

Alternatively, you can make a monetary donation so we can purchase the toys for you. (Tax receipt will be available)

About Clean4Me Inc.

Clean4Me is a successful cleaning company headquartered in Markham, Ontario. currently servicing 6 locations across the York Region and Greater Toronto Area. Clean4Me is also a 2009 award winner with the Association of Chinese Canadian Entrepreneurs (ACCE). Clean4Me’s success story has been featured on CBC Fortune Hunters and other media. For more information about Clean4Me, please visit:

About Toy Mountain Drive

Toy Mountain Drive collects and distributes toys to less fortunate families during the holiday season. This year is the 15th anniversary of the annual toy drive and the official kick-off will be held November 25, 2010 from 6pm to 7pm at Sony Center. For more details, please visit: www.

For further information about this press release, or should you be interested in conducting an interview with Clean4Me Inc., please contact Founder and CEO Amanda Collucci at 905-305-0011

Tuesday, June 15, 2010

Markham Business Cleans Up Across York Region and Beyond…

So what is the next step in the evolution of an enterprise?

What started as a simple maid service company has expanded to provide Clean4Me’s, “One Call Cleans it All™,” service convenience to both consumers and commercial clients. Clean4Me cleaning services include: Maid services; commercial office cleaning; carpet cleaning; duct clean and window cleaning, as well.

Headquartered in Markham, Clean4Me is sweeping across York Region and beyond! Amanda Collucci founded Clean4Me Inc just 3 years ago and has generated remarkable business results. Today, Clean4Me employs more than 18 employees and contractors to serve clients across York Region and the GTA as well as Durham Region and Peel Region to generate more than $48,000 per month revenue after just 3 years of operation.

The ability to develop your people and effectively manage complexity is the key: “We expand the scope of our service based on the demand from our clients and we have developed a system to run this efficiently,” says Amanda Collucci – President & CEO of Clean4Me.

In 2009, Amanda Collucci was elected to the Board of Directors of ARCSI, the Association of Residential Cleaning Services International, taking her business leadership on the road to support the development of the cleaning industry in Canada, the United States and beyond.

Clean4Me’s success was featured on the CBC Fortune Hunters TV show in February, 2009. Amanda Collucci also received a Best Start Up Award from the Association of Chinese Canadian Entrepreneurs (ACCE) in April, 2009 and was featured in OMNI TV and Rogers TV for her entrepreneurial success story. In addition, Clean4Me’s giving spirit to provide free house cleaning service to cancer patients was covered by City TV News in December 2009.

With 2010 in full swing, Amanda Collucci’s Clean4Me business has received 2 more business award nominations. One award nomination for the Markham Board of Trade Business Excellence Award and the other nomination by Royal Bank of Canada Women’s Entrepreneur Award.

Our mission is to provide high quality, convenience, reliable and professional service to businesses and residence. Maintaining clean windows not only provides better indoor air quality and energy efficiency for you but also helps your windows and surrounding structure last longer to protect your window investment.

The official launch of the Clean4Me Window Division is to celebrate the growing Clean4Me family of services and the expansion of the window cleaning business. “We specialize in low rise window cleaning and up to 5 story high commercial & residential buildings. We have professional equipment and our window cleaning technicians are trained and fall arrest certified to deliver quality service for you quickly and safely,” says Justin Villeneuve – Window Division Manager of Clean4Me.

Clean4Me will donate a portion of the its window cleaning service revenue to the Cancer Recovery Foundation of Canada – a non profit organization whose mission is to help all people prevent and survive cancer.

Grand Opening will be on June 28th, 2010 at 10am to 12 noon at Clean4Me head office – 110 Riviera Drive, Unit 1, Markham L3R 5M1. Town of Markham Mayor Frank Scarpitti, Markham Small Business Enterprise Manager – Sandra Tam will be at the grand opening ceremony.

For more information about Clean4Me, please visit website at: